Summary
DBS was looking for a partner to revamp its Multiplier product page to enhance the overall experience and information finding for its users.
Problem
The DBS Multipler site was a content laden information space which did not help users find what they were looking for. Instead of guiding users to relevant information, the site displayed all the information with regards to the Multiplier in one long page.
Objectives
●To
streamline relevant information, providing clarity around what the DBS
Multiplier is and how it can benefit it’s different users.
●To
assess the as-is user journey for the current DBS Multiplier site and design
the to-be journey to optimize the user experience and information wayfinding.
●To
provide research-backed next steps and product recommendations for DBS
Multiplier.
Focus Area
For this engagement, we focused on responding to these questions:
1. How are users searching for information?
We know who our users are and we have content that will benefit all users. But to streamline the content and present to users what is meaningful to them, we have to look into the information the users are searching for. What do they want to know and at which part of their journey?
2. How do we better engage our users on the site?
Delve deeper into how users consume information and interact with the site. Leveraging the insights to recommend and design a future vision for the DBS Multiplier. What are some industry best practices that can be put in place? How might we optimize user experience and how information is related to the user?
Make Something People Want & Need to Use:
Revamp the Multiplier site in a way that is delightful to understand and navigate for users. Solve their pain points for them and creating something that adds value will lead to an increase in adoption.
Focus on mental models and thought process:
What information are they trying to find and when are they looking for these information? What is their discovery process?
Project Process
In this 6 week engagment, we started with desk research and came up with the user testing guide for the user testing of the current live site.
We then recruited participants and conducted a series of user testing which we then synthesised and brought to a co-creation workshop with the stakeholders. During the workshop we shared the personas, insights and recommendations from the user testing sessions and ideated on potential new features and solutions.
The team then took these into wireframing and design. A lite design system was created for this product, based off DBS’s current design library. The design was created for both desktop and mobile use.
Another round of user tesing was done with the improved design to validate the design and provide potential next steps.
DBS Multiplier
2021
Revamp of the DBS Multiplier responsive site
2021
Revamp of the DBS Multiplier responsive site
Synthesis board and co-creation session using Figma